Effective date: 2 April 2026
LiveCoach is a running and fitness coaching app that uses Apple HealthKit data and AI to generate personalised training plans. This policy explains what data we collect, why, and how we protect it.
LiveCoach is operated by LiveCoach Labs Ltd. (privacy@livecoach.health).
When you create an account and set up your profile, we collect:
With your permission, we read the following from Apple HealthKit:
We only read data from HealthKit — we never write to it.
We do not collect location data, contacts, photos, browsing history, or device identifiers for advertising.
| Purpose | Data Used |
|---|---|
| Generate and adapt your training plan | Health data, profile, goals, injury history |
| Authenticate your account | Apple ID, session tokens |
| Send push notifications | Device token (plan-ready alerts only) |
| Diagnose and fix bugs | Anonymous error reports (no health data included) |
We do not use your data for advertising, user profiling for marketing, or selling to third parties.
Your health data is analysed by AI to create and adapt your personalised training plan. This requires your explicit consent during onboarding.
When you consent to AI processing, we send the following to Anthropic (the company behind Claude, our AI provider) to generate your training plan:
All user-entered text is sanitised before being sent for processing to prevent misuse.
You can decline AI processing during onboarding. If you later wish to stop AI processing of your data, you can delete your account from the app's profile screen, which permanently removes all your data from our systems.
We use a limited number of third-party services to operate LiveCoach:
| Purpose | Data Shared |
|---|---|
| Authentication (Sign in with Apple) | Apple-issued user token |
| Cloud infrastructure & data storage | All app data (encrypted at rest and in transit) |
| Push notifications | Device token only |
| AI training plan generation (Anthropic) | Profile and health data (with your consent) |
| Error monitoring | Anonymous crash data (no personal information or health data) |
Our cloud infrastructure is hosted in the European Union. Health data sent for AI processing is transmitted securely and not retained after the response is generated. No third party receives your health data except our AI provider, and only with your explicit consent.
We take the security of your health data seriously and apply industry-standard protections:
| Data Type | Retention Period |
|---|---|
| Health snapshots | Limited period, then automatically deleted |
| Training plans | Limited period, then automatically deleted |
| User profile | Until you delete your account |
| Audit logs (consent and deletion records) | Up to 7 years for legal compliance, containing no health data |
| Data sent to AI provider | Not retained after processing |
When you delete your account, all your personal data, health snapshots, and training plans are permanently removed. A minimal audit record (containing no health data) is retained for a limited period to satisfy legal record-keeping obligations, then automatically deleted.
Depending on where you live, you may have some or all of the following rights regarding your personal data:
To exercise any of these rights, email privacy@livecoach.health. We will respond within 30 days.
In compliance with Apple's requirements:
LiveCoach is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us and we will delete it promptly.
We may update this policy from time to time. If we make material changes — particularly to how we handle health data or AI processing — we will notify you in the app before the changes take effect. The "effective date" at the top of this page indicates when the policy was last revised.
If you have questions about this policy or your data, contact us at:
LiveCoach Labs Ltd.
privacy@livecoach.health
| Date | Summary of Changes |
|---|---|
| 2 April 2026 | Initial version |