Effective date: 23 July 2026
LiveCoach is a running and fitness coaching app that uses Apple HealthKit data and AI to generate personalised training plans. This policy explains what data we collect, why, and how we protect it.
LiveCoach is operated by LiveCoach Ltd., a company registered in England and Wales (company number 17295654) (privacy@livecoach.health).
When you create an account and set up your profile, we collect:
With your permission, we read the following from Apple HealthKit:
We only read data from HealthKit — we never write to it.
We do not collect location data, contacts, photos, browsing history, or device identifiers for advertising.
| Purpose | Data Used |
|---|---|
| Generate and adapt your training plan | Health data, profile, goals, injury history |
| Authenticate your account | Apple ID, session tokens |
| Send push notifications | Device token (plan-ready alerts only) |
| Diagnose and fix bugs | Anonymous error reports (no health data included) |
We do not use your data for advertising, user profiling for marketing, or selling to third parties.
LiveCoach works by securely storing your health data on our servers and analysing it with AI to create and adapt your personalised training plan. Storage and AI analysis go together — the app cannot provide its coaching service without both, so we ask for your explicit consent to this processing during onboarding, and the app does not upload any health data until you have given it.
Health data is special-category data under UK and EU data protection law. Our lawful basis for processing it is your explicit consent (UK GDPR / EU GDPR Articles 6(1)(a) and 9(2)(a)). Your consent covers, together:
When your plan is generated or adapted, we send the following to Anthropic (the company behind Claude, our AI provider):
All user-entered text is sanitised before being sent for processing to prevent misuse.
If we materially change what your consent covers — the data categories, the processing, or the partners involved — the app will ask you to review and re-confirm consent before health-data syncing continues. Until you re-consent, no further health data is uploaded.
Consent is required to use LiveCoach: if you decline during onboarding, no health data leaves your device and no account data is processed for coaching — you can simply sign out. You can withdraw consent at any time by declining when the app asks you to re-confirm, by contacting us at privacy@livecoach.health, or by deleting your account from the app's profile screen. Withdrawing consent immediately stops health-data uploads and plan updates; deleting your account additionally removes all data we already hold, permanently.
We use a limited number of third-party services to operate LiveCoach:
| Purpose | Data Shared |
|---|---|
| Authentication (Sign in with Apple) | Apple-issued user token |
| Cloud infrastructure & data storage | All app data (encrypted at rest and in transit) |
| Push notifications | Device token only |
| AI training plan generation (Anthropic) | Profile and health data (with your consent) |
| Error monitoring | Anonymous crash data (no personal information or health data) |
Our cloud infrastructure is hosted in the European Union. Health data sent for AI processing is transmitted securely and deleted by our AI provider within 7 days (retained during that window only to monitor for misuse — see section 3). No third party receives your health data except our AI provider, and only with your explicit consent.
We take the security of your health data seriously and apply industry-standard protections:
| Data Type | Retention Period |
|---|---|
| Health snapshots | Limited period, then automatically deleted |
| Training plans | Limited period, then automatically deleted |
| User profile | Until you delete your account |
| Audit logs (consent and deletion records) | Up to 7 years for legal compliance, containing no health data |
| Data sent to AI provider | Deleted by Anthropic within 7 days of processing |
When you delete your account, all your personal data, health snapshots, and training plans are permanently removed. A minimal audit record (containing no health data) is retained for a limited period to satisfy legal record-keeping obligations, then automatically deleted.
Depending on where you live, you may have some or all of the following rights regarding your personal data:
To exercise any of these rights, email privacy@livecoach.health. We will respond within 30 days.
In compliance with Apple's requirements:
LiveCoach is not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us and we will delete it promptly.
We may update this policy from time to time. If we make material changes — particularly to how we handle health data or AI processing — we will notify you in the app before the changes take effect. The "effective date" at the top of this page indicates when the policy was last revised.
If you have questions about this policy or your data, contact us at:
LiveCoach Ltd.
Registered in England and Wales, company number 17295654
privacy@livecoach.health
| Date | Summary of Changes |
|---|---|
| 23 July 2026 | Clarified that explicit consent covers server-side storage of health data together with AI analysis, and is required to use the app; corrected the description of Anthropic's data retention (up to 7 days for abuse monitoring, then deleted); added re-consent on scope changes and the right to withdraw consent. |
| 2 April 2026 | Initial version |